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2026 Sands Shopping Carnival – Macao’s largest sale event is returning this July!
Sands China’s annual signature shopping event – the Sands Shopping Carnival – is coming back from July 23 to 26 this year at Halls A and B of The Venetian Macao’s Cotai Expo. With over 580 booths featuring international brands and Macao specialties, visitors can enjoy special offers up to 90% off – from international brands to products made in Macao, cultural and creative products to global cuisine, family entertainment to home appliances – the largest sale event in Macao, offering everything you could want!
Now in its 7th edition, the carnival has attracted more than 640,000 visitors since its debut, providing a free business platform for local SMEs and Sands retailers, and creating business opportunities together.
This year's event features the largest food court in the event's history, offering a variety of exciting family-friendly activities, including large play-and-fun facilities and game booths, emerging sports experiences, the Little Master Chef Workshop, and the Greater Bay Area Karaoke King Singing Competition for the public to compete in. With all these highlights, the carnival will undoubtedly be a spectacular event full of fun entertainment and shopping delights for all ages!
Date: July 23-26, 2026 (Invitational session on July 23; Open to public July 24-26)
Venue: Cotai Expo Halls A & B, The Venetian Macao
Opening hours: 12:00 noon – 10:00 pm
  • Exhibitor Registration
  • Carnival Events
  • The F.I.T. Programme
Objectives:
1. Anchored in Sands China's commitment to supporting Macao enterprises, the Carnival offers large-scale free exhibition and sales platform for Macao’s micro, small and medium enterprises and Sands retailers – enabling them to unlock broader business opportunities
2. In full alignment with the Macao SAR government's "1+4" strategy for economic diversification, the Carnival leverages “Tourism+" approach to establish itself as a major annual tourism event in Macao
3. Bringing together international and Macao enterprises to generate robust synergy, stimulating local consumption, and thus boosting the city’s economy
4. Offer exclusive deals and discounts to Macao residents and international visitors

Interested exhibitors are invited to apply! After the online registration period ends, our representatives will randomly draw names from among the qualified exhibitors and will contact them accordingly.

Registration date: From now until May 29, 2026, 6 pm

Registration link: https://1ticks.com/event/ssc2026-SME-application
Extension Events

Come to the 2026 Sands Shopping Carnival to enjoy shopping, leisure and entertainment experiences all under one air-conditioned roof – a one-stop summer getaway for all ages to enjoy a fun and memorable weekend!

  • Greater Bay Area Karaoke King Singing Competition

The stage is set – let your voice soar! The popular Karaoke King Singing Competition is returning this summer! The contest is open to individuals 18 years of age or older from cities within the Greater Bay Area. Registration is free. Don’t miss out on this opportunity to shine on stage.

Details of the competition will be announced in due course. Stay tuned!

  • Little Master Chef Workshop

Led by Sands China’s food and beverage team, the Little Master Chef Workshop has been one of the most popular family activities of the carnival for seven consecutive years and has attracted participation from over 2,200 children in total over the past six years. The workshop will be free of charge again this year, with registration on-site. So make sure to be there and sign your children up to unleash their talent and make them little master chefs!

The F.I.T. Programme

Sands China strongly believes that the company bears an important responsibility in the development of Macao. We have been devoting resources to the local small-business community for more than a decade and we are committed to promoting the development of local enterprises.

We first launched Sands China’s Local Small, Medium and Micro Suppliers Support Programme in 2015, aiming to facilitate opportunities for local suppliers to meet international standards, in support of three types of local businesses jointly identified with the Macao Chamber of Commerce: small, medium and micro enterprises, “Made-in-Macao” companies, and Macao young entrepreneurs.

Under that initiative, we launched the F.I.T. programme for local Macao SME suppliers in April 2017. With this programme, Sands China seeks to increase its procurement spend on all three aforementioned types of local suppliers, while supporting their development.

F.I.T. is comprised of three pillars: Financial Support, Invitational Matching, and Training and Development.

• Financial Support

A Sands China Young Entrepreneur Advance Payment Programme was created to help young local entrepreneurs who have limited financial capacity to run their businesses. It targets young Macao entrepreneurs with a staff size of 15 or below, providing them with a 30 percent advance payment on purchase orders. Sands China successfully cooperated with local banks to launch this special financial support programme, primarily for Sands China’s SME suppliers.

• Invitational Matching

Sands China hosts targeted trade shows that invite local SMEs to go beyond simply meeting potential Sands China buyers. These invitational matching sessions take the usual procurement process a step further by providing a platform for local SMEs to present and demonstrate their products and services to potential users and buyers at Sands China properties, with the company’s full support. The goal is to enhance communication between vendors and users, and to increase the procurement success rate.

• Training and Development

The Sands Procurement Academy, inaugurated in June 2017, aims to develop local SME suppliers by sharing business knowledge and skills, helping them gain experience and capacity to meet international procurement standards. Four types of local SME suppliers were initially targeted – small- and medium-sized enterprises (SMEs), micro-enterprises, Macao young entrepreneurs, and “Made-in-Macao” enterprises – with the programme now open to all local SMEs.

The academy offers tailor-made practical training modules to local SMEs. Upon graduating, they receive a certificate and are given preferential procurement under otherwise equal circumstances. The training programme is the first of its kind in the industry. Since its inception in 2017, it has been held for the nineteenth time, with a total of 705 local SMEs participating, of which 614 have successfully graduated, accumulating more than 9,100 training hours.

In 2023, Sands China established the Sands Resorts Incubation Centre under the umbrella of the F.I.T. programme, dedicated to discovering and supporting innovative local enterprises with development potential. In addition, the company also encourages local entrepreneurs to set up businesses on Rua das Estalagens through the designated community revitalization progrmame, and empowers existing businesses on the street to rebrand and upgrade, thereby enhancing their business capabilities and revitalizing the neighbourhood economy.